Review - Don't startup - Karthik Kumar

Verdict - *****

This seems like a wrong place for a book review. But many of the foodies who will read this blog would've thought about starting up their own food joint at some point of time. Fears of failure, not having enough money, etc. Are always the factors holding us back.

This book does not give you a rosy picture about starting up and doesn't tell you to go for it just because your heart wants it. It starts with the basic question and makes you think of... Why you want to start something in the first place. And goes from stage to stage of the experiences of a start up based on his Karthik's own experiences.

It gets you to analyse your thoughts about the start up at every stage. It tells you some points that are counter intuitive but make sense when think about it. Best part is, it let's you decide whether or not to start up based on the analysis you do and also gives you suggestions on how to handle the steady state.

A must read for anyone who has ever thought of starting up their own venture - food related or otherwise.

The most structured, realistic and thought provoking book on starting up.